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Expanding Consumption: Zhejiang Government’s New Measures to Promote E-commerce Live Streaming

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On April 20th, the General Office of the Zhejiang Provincial Government recently issued several measures to further expand consumption and promote high-quality development, support

Expanding Consumption: Zhejiang Governments New Measures to Promote E-commerce Live Streaming

On April 20th, the General Office of the Zhejiang Provincial Government recently issued several measures to further expand consumption and promote high-quality development, supporting the development of e-commerce live streaming. Seize the rapid development opportunities of e-commerce live streaming, develop new formats and models such as digital human virtual anchors and new consumer scenarios in the metaverse. Develop the mode of “cross-border e-commerce+live broadcast”, build a cross-border bonded warehouse live broadcast Advanced Business Park base, and hold bonded warehouse live broadcast with goods and other activities. Organize a provincial e-commerce live broadcast competition and carry out the “Zhejiang Broadcasting Season for a Better Life” live broadcast activity. Promote the development of e-commerce live streaming bases and public live streaming rooms, and add 300 e-commerce live streaming style “Gongfu Workshops” in 2023.

Zhejiang: Developing new formats and models such as digital human virtual anchors and new consumption scenarios in the metaverse

The General Office of the Zhejiang Provincial Government recently issued new measures to promote the development of e-commerce live streaming and encourage the growth of consumption in the province. The move aims to leverage the fast-growing industry of e-commerce live streaming and advance the region’s high-quality development. This article will explore the different measures implemented by the provincial government and how they will impact the future of the e-commerce industry in Zhejiang.

The Rise of E-Commerce Live Streaming

E-commerce live streaming has gained immense popularity in China over the past few years. This new business model allows consumers to watch live broadcasts hosted by their favorite KOLs or influencers and buy products in real-time without having to leave their homes. The trend took off in China and has now become a global phenomenon. In 2020, China’s e-commerce livestreaming industry was valued at 961 billion yuan ($147.05 billion), and this figure is expected to grow to 1.05 trillion yuan ($161.13 billion) in 2021.

The New Measures

The Zhejiang Provincial Government has taken the initiative to leverage the growth of the e-commerce live streaming industry and encourage the development of new formats and models. To achieve this goal, several measures have been implemented, including:

Seizing Rapid Development Opportunities

The provincial government aims to seize the rapid development opportunities of e-commerce live streaming by developing new formats and models. Digital human virtual anchors and new consumer scenarios in the metaverse are some of the latest trends in e-commerce live streaming that provide innovative ways of promoting products and services.

Cross-border E-commerce+Live Broadcast

To build a cross-border bonded warehouse live broadcast advanced business park base, the government aims to develop the mode of “cross-border e-commerce+live broadcast” and hold bonded warehouse live broadcasts with goods and other activities. The aim is to introduce advanced facilities and capabilities for e-commerce merchants.

Provincial E-Commerce Live Broadcast Competition

The government has also organized a provincial e-commerce live broadcast competition that encourages individuals to participate and showcase their talents. The competition provides a platform to discover new talent and promote innovative marketing strategies.

Public Live Streaming Rooms

To promote the development of e-commerce live streaming bases and public live streaming rooms, the government aims to add 300 e-commerce live streaming-style “Gongfu Workshops” in 2023. These public live streaming rooms will provide entrepreneurs with opportunities to showcase and market their products.

Zhejiang Broadcasting Season for a Better Life

Finally, the government will carry out the “Zhejiang Broadcasting Season for a Better Life” live broadcast activity. The activity aims to promote and market products and services that contribute to a better life for citizens within the province.

Impact on the E-commerce Live Streaming Industry

The new measures implemented by the Zhejiang Provincial Government are expected to have a significant impact on the e-commerce live streaming industry. As more e-commerce merchants join the industry, there will be an increase in the production of innovative and creative content. The growth of the industry will also provide more job opportunities and contribute to the overall economic growth of the region.

Conclusion

The measures implemented by the Zhejiang Provincial Government are a step towards the development of a more robust e-commerce live streaming industry. The new models and scenarios will provide greater opportunities for entrepreneurs to showcase their products and increase their sales. The move will also contribute to the growth of the region’s economy by providing job opportunities and promoting consumption.

FAQs

1. Who can participate in the Zhejiang Provincial Government’s e-commerce live broadcast competition?
– Anyone can participate in the provincial e-commerce live broadcast competition, provided they meet the entry requirements.
2. What are the benefits of the new measures?
– The new measures aim to promote the growth of the e-commerce live streaming industry, provide employment opportunities and boost economic growth.
3. What is a Gongfu Workshop?
– A Gongfu Workshop is a public live streaming room that entrepreneurs can use to promote their products as part of the e-commerce live streaming industry.

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