Telefónica and Microsoft Create Virtual Reality Experience for MWC

It is reported that Telef ó nica, a Spanish telecommunications company, has cooperated with Microsoft\’s Altspace VR platform to create a digital replica of its…

Telefónica and Microsoft Create Virtual Reality Experience for MWC

It is reported that Telef ó nica, a Spanish telecommunications company, has cooperated with Microsoft’s Altspace VR platform to create a digital replica of its MWC booth. Telef ó nica plans to start a virtual tour during the World Mobile Communication Conference in Barcelona this year. Digital replicas will allow people around the world to experience and discover in detail the product demonstrations that the company will display at the exhibition.

Telef ó nica cooperates with Microsoft VR platform and plans to open virtual experience in the metauniverse

Interpretation of the news:


The digital age has transformed how we connect and communicate with each other, and the telecommunications industry is no exception. Telefónica, a leading Spanish telecommunications company, has partnered with Microsoft to create a virtual reality experience for the World Mobile Communication (MWC) Conference in Barcelona this year. This collaboration has resulted in the creation of a digital replica of Telefónica’s MWC booth, which will provide a unique opportunity for people worldwide to interact and discover the next generation of products and services that the company has to offer.

As we know, the COVID-19 pandemic has disrupted the traditional way of organizing events and exhibitions around the world. However, this Virtual Reality (VR) platform, developed by Microsoft called Altspace VR, facilitates an immersive experience that would go a long way in engaging customers and stakeholders while ensuring their safety. The virtual booth will enable visitors to interact with Telefónica’s products in detail and obtain relevant information on their features and benefits.

The use of virtual reality goes beyond simple demonstrations of the products, it serves as a tool of customer engagement. Instead of only providing information about the products or services, audiences can see how the products work in a virtual environment. This use of interactive technology in exhibitions and conferences enhances the experience for exhibitors, attendees, and stakeholders.

The cooperation with Microsoft’s Altspace VR platform attests to Telefónica’s commitment to providing innovative solutions to its customers, as well as to deliver unmatched customer experience. The virtual booth presents a whole new avenue for product launches, idea-sharing, and building networks. It serves as a window for the world to discover Telefónica’s new offerings without physical restrictions and connects the company to the global market in ways that weren’t possible before.

Telefónica’s digital replica at the MWC booth is a gateway not only to the brand’s products but also to its philosophy and approach concerning innovation, creativity, and sustainability. The digital replica proves that Telefónica is not only focused on providing top-notch services and products, but it is also committed to offering them in a customer-focused environment.

In conclusion, the Telefónica and Microsoft partnership presents a unique opportunity to access a virtual reality experience that enhances productivity and innovation in the telecoms industry. The digital replica attests to the power of virtual reality in connecting people worldwide on a platform that has both tangible and intangible benefits.

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