PwC’s 2023 Universe Outlook Forecasts Rapid Growth in Commercial Applications

It is reported that PricewaterhouseCoopers released the 2023 Universe Outlook on February 28. The report points out that although the metauniverse has not full…

PwCs 2023 Universe Outlook Forecasts Rapid Growth in Commercial Applications

It is reported that PricewaterhouseCoopers released the 2023 Universe Outlook on February 28. The report points out that although the metauniverse has not fully entered the golden age, the underlying construction, industry rules and application scenarios are in the process of formation, and it is estimated that the next three to five years will enter a period of rapid growth. According to the survey of PricewaterhouseCoopers, commercial applications will occupy the leading position in the application scenario of the yuan universe in 2023. The business leaders interviewed said that the most likely application they would explore is “induction and training” (42% of respondents mentioned this), and the second is “interacting with colleagues” and “creating virtual content for customers”, with 36% of respondents choosing both. In 2022, most of the topics about the metauniverse will focus on consumers, especially young consumers, such as games, virtual experience or shopping with cryptocurrency and other digital assets. These activities will continue to grow in 2023.

PricewaterhouseCoopers released the 2023 yuan universe outlook: it is expected that the next three to five years will enter a period of rapid growth

Interpretation of the news:


PwC’s 2023 Universe Outlook has predicted that the metauniverse is in the process of formation, with the underlying construction, industry rules, and application scenarios undergoing development. The report also states that the next three to five years will see a period of rapid growth in the metauniverse. PwC’s survey shows that commercial applications will be the leading application scenario in the metauniverse in 2023.

The report notes that business leaders interviewed by PwC are most likely to explore induction and training as the most likely application of the metauniverse, with 42% of respondents mentioning it. The second most likely application scenario is interacting with colleagues and creating virtual content for customers, with 36% of respondents choosing both.

Additionally, the report indicates that metauniverse applications for consumers, particularly young consumers, such as games, virtual experiences, or shopping with cryptocurrency and other digital assets, will continue to grow in 2023.

The metauniverse refers to an immersive, multidimensional universe of virtual worlds where people interact with each other and digital objects. It is expected to offer endless possibilities for businesses to meet their customers’ needs, experiment with new technologies, and create innovative experiences.

With the metauniverse still in its infancy, companies need to keep an eye on the rapid pace of technological advancements and seize opportunities to remain competitive. Industries craving new ways to connect with their customers need to be innovative in their approach and make use of the unique features available on this platform.

In conclusion, PwC’s 2023 Universe Outlook predicts a significant growth in commercial applications and an emerging market for young consumers in the metauniverse. Taking a forward-looking approach, businesses must identify new opportunities and act quickly to capitalize on the immense potential of this platform.

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